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Business Analytics Section

With the advent of so-called "Big Data", the vital role that statistics plays within a business environment is seen as one of the most important domains for any business manager to tap into. Business Analytics can be defined as a body of methods drawn from statistics, operations research, and data mining. Often our colleagues in the data mining community have the loudest voices in the advancement of Business Analytics, and it is crucial that statisticians develop a voice loud enough to match our colleagues. The SSA Business Analytics community is a home where statisticians, operations researchers, and data miners can come together for mutual learning and promotion of the field.

The Business Analytics Section is Co-Chaired by Dr Mark Griffin (Insight Research Services Australia) and River Paul (Australian Small Business and Family Enterprise Ombudsman).

Mark and River are currently planning the first of an annual forum in business analytics (tentatively planned for February 2023). Details of this will be announced shortly.

Section Co-Chair, Dr Mark Griffin, also presents a free monthly webinar series introducing various methods used in Business Analytics (where these webinars are categorized into the themes of Analytics Strategy, Survey Design, Basic Statistics, Advanced Statistics, Data Mining, and Data Visualization). This webinar series is targeted at a broad audience who seek a better understanding of Business Analytics, and is open both to SSA members and non-members. These webinars are being jointly organized by the Statistical Society of Australia (Section for Business Analytics), the International Institute of Business Analysis (Special Interest Group for Business Analytics), and Insight Research Services Associated. If this would be of interest to you or any of your colleagues then please see

To stay in touch with the Section in general please consider joining

River Paul                  

                    Dr Mark Griffin                              River Paul

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