I'm wondering if anyone is familiar with the phrase "When in doubt take logs", its origins, and usage today?

A tweet reports Sir David R. Cox said it at IBC2014, Florence, 

https://twitter.com/stat110/status/547758333026136064?lang=en

The great man himself has written saying:

"It used to be called the first law of data analysis (in the physical and engineering sciences): when in doubt take logs.

And was particularly associated with so called dimensional analysis of power law like arrangements, a very powerful technique.

I seem to recall Kolmogorov applied it to turbulence with great effect"

The very helpful Nick Cox has said:

"I have often seen that statement attributed to David Wallace who was in the Chicago Dept for many years."

A short publication has the phrase as its title:

https://journals.sagepub.com/doi/pdf/10.1255/nirn.578

Any more thoughts are welcome!